Key Highlights
- Jans lit up THAIFEX – Anuga Asia 2025 by introducing exclusive, innovative products that left a lasting impression.
- The event, held at IMPACT Muang Thong Thani in Bangkok, brought together over 3,000 exhibitors from Southeast Asia.
- Engaged in impactful discussions with distributors and buyers, boosting their international trade presence.
- Strong connections developed at the venue opened doors for fresh logistics and trade value partnerships.
- The buzzing USA Pavilion and Halal sections captivated many food service professionals and industry leaders.
Introduction
THAIFEX – Anuga Asia 2025 brought together the best in global food innovation, and Jans Enterprises Corp was proud to be part of the action at the renowned IMPACT Muang Thong Thani in Bangkok. From trend-forward snack launches to strategic conversations with industry leaders, our booth was a celebration of bold flavors, export-ready innovation, and global connection.
Throughout the event, Jans welcomed visitors from across Southeast Asia and beyond from distributors, buyers, and category experts who were all curious to discover what’s next in the world of snacks and packaged goods. With every interaction, we shared the essence of what makes the company stand out: vibrant flavor, product flexibility, and a passion for global reach.
Ready to see what made our presence at THAIFEX a standout moment? Let’s dive into the highlights.
Jans Enterprises Corp Highlights at THAIFEX 2025
Bringing the energy and flavor to THAIFEX 2025, by showcasing an expanded portfolio of snacks and food products built for today’s fast-moving markets. With a dynamic, export-driven booth, our team connected with key players in retail, distribution, and logistics all while spotlighting the innovation that drives us.
Exclusive Product Launches That Stole the Venue Spotlight
At THAIFEX 2025, Jans Enterprises Corp made a flavorful statement with the debut of two standout innovations: JANS Sweet Potato Stixx and JANS Tinz Spicy Crackers. These new products drew attention for their bold flavors, consumer-friendly formats, and category-breaking appeal.
The Sweet Potato Stixx redefines clean snacking with ultra-crispy, thinly sliced orange and purple sweet potatoes that’s available in globally appealing flavors like Sea Salt, Truffle, and Sweet & Spicy Chili Lime. Gluten-free, non-GMO, and visually vibrant, this lineup was designed to meet rising demand for better-for-you, on-the-go snacks without sacrificing taste.
While Tinz Spicy Crackers deliver a zesty crunch in every bite, perfect for snack lovers seeking heat with versatility. Whether enjoyed solo, with dips, or as a base for creative appetizers, this product stood out for its fiery flavor and fun, animated brand personality.
By launching these products at one of Asia’s leading trade shows, not only captured the attention of buyers and distributors the brand also demonstrated its commitment to bold innovation and category leadership on a global scale.
Top Products That Captivated at the Snack Expo
At THAIFEX 2025, Jans Enterprises Corp put product performance front and center by showcasing two crowd favorites that resonated strongly with distributors, buyers, and retail trendsetters alike.
Sweet & Spicy Cassava Chips stood out for their perfect balance of flavor and crunch. Gluten-free and non-GMO, these chips are crafted from premium cassava roots and seasoned with a signature Indonesian-inspired sweet and spicy blend. With a flavor profile that’s bold yet approachable, they meet growing consumer demand for better-for-you global snacks that don’t compromise on taste.
The Shrimp Roll Series featuring Original, Spicy, and Crispy Cheese Wonton flavors brought excitement to the frozen snack category. Made with real shrimp or cheese, these bite-sized spring rolls offer versatile, cross-cultural appeal. Perfect for foodservice or grab-and-go expansion, these snacks are optimized for both flavor impact and operational efficiency.
Across both categories, the team demonstrated a commitment to delivering products that are logistics-friendly, retail-ready, and built for scale solidifying its position as a trusted name in global snacking.
Exploring the Innovative Products Coming Soon from Jans
At THAIFEX 2025, the company reinforced its commitment to snack innovation by previewing exciting new additions to its portfolio, JANS COCO RINGZ and CHEEZ RINGZ. These melt-in-your-mouth cookies combine nostalgic indulgence with contemporary flavor trends, capturing attention from both retailers and global food service professionals.
COCO RINGZ delivers a bold coconut flavor with a smooth, delicate texture that melts effortlessly, while CHEEZ RINGZ offers a sweet-savory fusion featuring real cheese for added depth. Both are crafted to appeal to modern snackers looking for unique taste experiences and fun, eye-catching formats.
These upcoming launches drew considerable interest thanks to their playful design, export-ready packaging, and strong consumer snackability. Buyers appreciated the versatility ideal for both retail shelves and café-style HORECA concepts.
With an eye on quality and global standards, the brand continues to innovate with products that are not only crave-worthy but also logistics-friendly and compliant with international certifications. As conversations continue post-show, these upcoming cookies represent the forward-thinking approach to flavor, form, and market demand.
A Week of Meaningful Conversations and New Partnerships
The energy at IMPACT Muang Thong Thani during THAIFEX 2025 created the perfect backdrop for impactful dialogue. From spontaneous meetups with logistics providers to in-depth discussions with distributors and buyers, by maximizing every opportunity to build real, lasting partnerships.
Across the show floor, conversations centered around export growth, trade value, and product-market fit that further reinforce Jans role as a dynamic player in the global snack landscape. These exchanges weren’t just transactional; they laid the groundwork for long-term collaboration and shared success in new and expanding markets.
With a strong presence and open-door mindset, the enterprise demonstrated that it’s not only ready to scale but ready to lead.
Looking back at our time at THAIFEX 2025, Jans got to show new products and make strong connections. We had new product launches and had some good talks with people. Every bit of it showed how much this brand cares about giving the best quality. As we go forward, we ask you to explore what we offer and see how it can help with your needs. If you have any questions or want to know more about what we have, please reach out. With Jans, your adventure is just starting! 🤝
Frequently Asked Questions
What is Jans and why should you choose them
Jans isn’t just a wholesale food distributors, we are a dedicated food and beverage distributor with a passion for bringing globally inspired flavors to American shelves. From beloved Indonesian food snacks to innovative confections, we source and supply products that reflect rich culinary traditions. Jans started as Indonesian food distributor USA in 1998 and grew to be a reliable Asian food importer. Now the company has been established as a trusted food importers in USA ensuring all products meet the highest standards. Whether you’re a retailer, a distributor, or a shopper seeking bold flavors, they stands out as a dependable food importer and partner in the evolving food and beverage space.
Where is Jans based?
Jans Enterprises Corp is proudly based in Los Angeles, California, with our main facility located in El Monte, making us a go-to name for high-quality El Monte snacks. As one of the trusted food supplier Los Angeles and food wholesaler in the area, proudly serves customers across the U.S. with a wide selection of premium snacks, confections, and Asian food products. If you’ve ever searched for “food distributors near me” chances are you’ve come across Jans. We are also recognized as a growing Asian food distributor with strong ties to the Asian grocery market and a commitment to quality and flavor.
What kinds of products does Jans offer
Jans provides a diverse selection of best snacks and specializes in bold, flavorful options ranging from sweet snacks, spicy snacks, savory snacks, to protein snacks and healthy snacks. As a growing distributor snack and wholesale distributors, we bring exciting, globally inspired products to both retail shelves and food service providers. Our collections are designed to suit a wide range of palates and appeal to individuals of all ages, like cassava chips, jalapeno chips, sweet potato chips, mixed root chips, to the best coconut water, calamansi juice drink, guava juice drink, lychee juice and soursop fruit drink.
Can I use Jans products in cooking or baking?
Yes! Many of our food and beverage products are perfect for baking and recipe creation. Our popular ube flavor items like Butterfly Ube Flavoring, Ube Powder are ideal for adding vibrant color and rich taste to any recipes like ube halaya, ube cakes, ube cookies, and ube ice cream. You can also use our Sweet Cow Sweetened Condensed Milk or Evaporated Milk for creamy textures and sweet finishes in your baked goods.
And if you are looking for more inspirations, visit jansfood.com/blog for recipes using Jans ingredients. Don’t forget to follow our social media for the latest updates and delicious new ideas!
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